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[] λƮ (Digital insight)




:   ̵
:  
౹/ :   ѱ / ѱ
:   /,
Ƚ :   ݿ (6ȸ)
:    ¦ ߼ ˴ϴ.
(12) :  108,000 90,000 (17%)
  
ٷαϱ
ٱ ɸ



 

 

  [w.e.b] ̿[IM] յǾ DI ˴ϴ. ˻â DI ˻ϼ. 









 









  ϰ ĥ Ǿ ʰ ۵ ֽϴ.


















 - ּ Ǽ ڰ ſ 20 ּҺ û ּ.









   ̽ : 02) 6412-0125~9 / nice@nicebook.kr









 
 

   λƮ (Digital insight)

  ̵

Ƚ ()

  ݿ (6ȸ)

౹ /

  ѱ/ѱ

/ ʼ

  227*275mm  /  

  л , Ϲ(), , , , (), ,

߰

 

(12)

  ⱸ: 90,000, : 108,000 (17% )

˻з

  /ͳ/IT,

  /,

ñ (//)

  ǻ, []ͳ/,

  Ʈ, Ű,

Ű

  λƮ,UX,UI,,ITƮ, 



    





ֱȣ ߼( 02ȣ) :

   λƮ (Digital insight)

  ̵

   ¦ ߼ ˴ϴ.

۹

  翡 ( )

ɿ

  ſ Ͻ ֽϴ.

ļ нó

  ļ ±ȯ, н ۻ ؼ ߼ ó

߼

  ù

ؿܹ

  Ұ ( ؿܹ 񽺰 ʽϴ.)

۴

  ͷ ٶϴ. ( 02-6412-0125 / nice@nicebook.kr)


    








λƮ (Digital insight) - 2021. 08                    




CONTENTS 

033

LETTERS

Ÿ ó

034

PREVIEW

036

BOOK

037

Photography

ݰ λ

038

SELF PAPARAZZI

040

PUBLISHER TALK

ô, 츮 ͸  ؾ ұ?

042

SWEET HOME

ƺ ؿ ǥ ͳ Ӿƿ ڼ

ؿ Ӿƿ ǥ

050

CREATIVE

ʸ ̻ ٶ󺸴 VA Studio

ũ 200% Ȱ

Ʈ ̵, ?

064

CASE STUDY

ٻ ڸ ũ ʰ

í ø? Բ Ű ڡ

072

DIGITAL MARKETING

͸

080

PEOPLE

ϴ ȭ м

088

HOT PLUS

ͳ ü ͽ÷η, ȳ

095

HASH TAG

޶ ޶, Ư 4

100

INNOVATION

» ߵߴ īīũ, ׷

104

CLOSE UP

106

YELLOW BOOK

̳ʵ м

110

UX COLUMN

LEAN START UP, ӵ ߿ ⡯

114

UI BOOKMARK

ȼ ˰, ƽ

118

UX ADVISER

404 Not Found_UX ΰ

122

CAREER

質 Ŀ Ͱ ϴ ߷ 7

124

MOBILE MARKETING

شȭϴ ̺긮 ȭ

128

MARKETER STORY

Ƽ 񽺴  ұ?

134

COMPANY INSIGHT

̺Ŀӽ  з ٲ?

LAB543 ̺Ŀӽ

148

APP STORY

100 3,900, 13 ͸ ϸ

162

MARKETING INSIGHT

Һ, Ѿ (Being) ϴ

Ϳ ʿ

174

MARKETING CLASS

ȯ ϴ eĿӽ 4

182

MARKETING COLUMN

ŵͿ ȣâ, ij ijǴ ô

187

DATA MARKETING

Ŀӽ 鼭

194

HOT ISSUE

Ÿ ȭ, ʴ´

ʰȭ ô,

202

DE LOREAN

־

210

FOCUS

¶ ̺Ʈ ̷, 4

212

SEO

˻ ۾

218

FWA

222

BEST CREATIVE

̸ ״ (Pick)Ǵ Ÿ̾Ʈ, Ÿ̾

232

CAMPAIGN

IKEA JAPAN Ʈ Ŀӽ Ʈ ŵ쳭

236

B CUT

238

SHARE THE BRAND/PARTNERS

240

SHARE THE BRAND/THE BEST OF BEST




 








N ? MZ ݡ   2022 03

– 
– MZ ߽ ̳ ξ ϴ Nⷯ dz ȭ
–  Ǹ ִ ť̼ POD Ŀӽ ÷
– ,  ξ ÷ ڷ ָ​
 

 

̷ ô

MZ뿡 ̳ ξ ϴ N dz Ұ ִ.  ڸ ֱ 翡  10  4 Ȱ ִٰ ̳ Ư⸦ Ȱ N ϰ ִٴ  75.3% ߴ. ׾߸ ̳ ξ ϴ Nⷯ dz ż Ұ ִ . ̷ dz ڷγ19 ȯ ȭ ȭ ȴ. ̿ MZ ̿ Nⷯ ȸ ս ִ پ  ξ ÷ ū α⸦ ִ. ,  ڽ Ʈũ ִٸ ǰ ϰ Ǹ ִ  POD Ŀӽ ÷ 塯 Ȱ ÷  ()  MZ ξ ÷ ǫ ִ.

״  ȴ

\'\'

 

 

 

 

 

 

 

 

 

 

 

 

 Ǹ ִ ť̼ POD(Print On Demandֹ μ) Ŀӽ ÷ \'(oround)  1 ǥ . ¶ (Snaps) ,  ڽ Ʈũ ִٸ پ ǰ ϰ Ǹ ִ  POD Ŀӽ ÷̴. ũ, ƼƮ, ̳, ۰, Ʃ ̳ 귣 忡 ڽŸ ǰ Ǹ â ϴ.

̵ӿ 𼭺 ؾ 𸣴 ̵ ֹ, ǰ , , ۱ ذϴ ǮʸƮ(fulfillment,  )񽺸 Ѵ. ̿ Ǹڴ ʱ ں δ ִ.  Ī ä ʾ Ʈũ ǰ Ǽ  3 ǿ α⸦ ִ. Ư ġī پ ް ÷̼ ȭ. Ż ÷ӿ ұ, ξ ÷ ڷ ޺λ ̴.

귣 ڴ MZ  ߽ Ұ ִ N dz ,  ܼ ͸ ξ ƴ ڽ ̿ ԰ ÿ ͱ ִٴ ū ̶ , Ǹ ӿ ڽ Ȱ ξ Ű Ǹڿ پ Ƴ ̶͡ ߴ.

ġ ļ
Ż

\'\'

 

 

 

 

 

 

 

 

 

 

ȭ ȭ Ǹ ϴ ¡ Ŭ ÷ Ż ڽ ִ. Ż ,  Ϲ ݷ Ű,  ڽ ġ ִٸ پ о ִ.

Ư Ʃʹ ڽ ϰ ϴ Ϸ â ִٴ Ư¡̴. ֱ Ż׿ ¡  4 ƩͰ 200 Ѵ پ о Ǹ ϰ , ƩͿ ݾ׸  150 Ѵٰ ִ.

̿ Ǹϰ ʹٸ? 

\'\'

 

 

 

 

 

 

 

 

 

 

 

̿ Ȱ â ִ ÷ ִ. ˹ٸ󿡼 ɰŷ   ڽ ̿ ŷ ִ ÷̴.

̿ ŷϰ ִٸ ø̼ ø, ش ʿ ϴ ڿ Ǹ ִ. Ǹϰ ϴ ŷ ݾ ڰ ,  ŷ Ϸ Ŀ Ǹ ᰡ ū Ư¡̴.  /, Ȱ/, /Ͽ  18 о پ īװ Ǿ , ǽð հ˻ ɸ, ä ʿ ã ŷ ֵ Ѵ.

Ȱ ÷
ã ִ! 

\'\'

 

 

 

 

 

 

 

 

 

 

극̺ ϴ Ȱ ÷, ̻ û, ׸, , ̺Ʈ Ͻ پ 񽺸 ϰ ִ. Ư, ,  ʿ ڽ Ǹ ִٴ ū ̴.

Һڰ ʿ 񽺸 ã ְ鼭 ̷. Ȱ ̿Ϸ Һڻ ƴ϶ ÷ ڽ Ȱ ο âϷ Nⷯ þ. ۳ ݱ űԷ  12, ֱٱ  72 ϵƴ.​ 




[ó] λƮ Digital Insight (2022 03)
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