[] λƮ (Digital insight)
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108,000 90,000
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[w.e.b] ̿[IM] յǾ DI ˴ϴ. ˻â DI ˻ϼ.
ϰ ĥ Ǿ ʰ ۵ ֽϴ.
- ּ Ǽ ڰ ſ 20 ּҺ û ּ.
̽ : 02) 6412-0125~9 / nice@nicebook.kr
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λƮ (Digital insight) |
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ݿ (6ȸ)
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227*275mm / |
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л , Ϲ(), , , , (), , |
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(12)
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ⱸ: 90,000, : 108,000 (17% )
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/ͳ/IT, |
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ǻ, []ͳ/, |
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Ʈ, Ű, |
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λƮ,UX,UI,,ITƮ, |
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ֱȣ ( 03ȣ) :
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λƮ (Digital insight) |
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翡 (
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ſ Ͻ ֽϴ. |
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ļ нó |
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ļ ±ȯ, н ۻ ؼ ó |
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Ұ ( ؿܹ ʽϴ.) |
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ͷ ٶϴ. ( 02-6412-0125 / nice@nicebook.kr) |
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λƮ (Digital insight) - 2021. 04 |
CONTENTS 033 LETTERS ſ 034 PREVIEW 036 BOOK 037 DIGITAL DICTIONARY 038 SELF PAPARAZZI 040 SWEET HOME ӡ ̡, ֿ ǥ ֿ Ŀ´̼ ǥ 048 SWEET HOME οƼ ȿ ̴ 迵 056 CLOSE UP 058 HOT ISSUE ŬϿ콺, ұ ߿伺 066 HOT ISSUE Ÿ, 귣 Ƽ 귣̶? 072 DELOREAN īó Write Copy 078 MARKETER STORY εƼ 귣 ٵ尡 ϴ ̾߱ 084 MARKETING STORY ϱ? 090 CONSUMER TREND '' ߸ ķ߳? 096 DATA MARKETING Ŀӽ 鼭 102 DIGITAL MARKETING ־ 6 106 MARKETING INSIGHT 4 ô, ߿ұ 111 SPECIAL REPORT ѷα. š ȥڳ ô 1. 1 , Ҽ 2. ? No. ! Yes 3. コⱸ Żϰ ϴ 122 HASH TAG Ͻ ̸ ۼ 126 HASH TAG , ? 128 TREND FOCUSING ÷ 2021 SNS TREND 5 134 FWA 138 PEOPLE LINE ϴ ̽ δƮ ̳ 146 YELLOW BOOK ̳ 150 UI BOOKMARK , 귣 ȭ 160 UIUX GUIDE CTA ư ȯ ̰ ʹ١Ͻô в 帮 ο ̵ 168 UX ADVISER UX Ʈ üũƮ 15 174 ARTIST INTERVIEW ̻ ̳ Ŀ ۰ 180 HOT PLUS ̳ , Ϲ庸 ϱ б 186 ILLUSTRATION 18 - Kivik 187 photography 188 UX COLUMN ߽ ѱ۵ 198 APP STORY ȹ Ͼ 205 DIGITAL DICTIONARY 206 COMPANY INSIGHT ־? ٴ ȸ, ŵ ְ ϴ 213 UX COLUMN ŷ(DESIGN THINKING) ϱ ص δ ƴݾƿ 216 GALLERY TOUR ȭ ø , ̼ 220 CAMPAIGN ߡϴ MZ ָ! (God) Ϲ ź ȭ, ѱƮ 尣 ķ 228 CAMPAIGN ȭ, ¾ ϴ Ƽ, ֿȭ 232 CAMPAIGN , Ʈ ͷƼ, SK Ʈ 236 B CUT 238 SHARE THE BRAND
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N ? MZ ݡ
2022 03
– – MZ ߽ ̳ ξ ϴ Nⷯ dz ȭ – Ǹ ִ ť̼ POD Ŀӽ ÷ – , ξ ÷ ڷ ָ ̷ ôMZ뿡 ̳ ξ ϴ N dz Ұ ִ. ڸ ֱ 翡 10 4 Ȱ ִٰ ̳ Ư⸦ Ȱ N ϰ ִٴ 75.3% ߴ. ߸ ̳ ξ ϴ Nⷯ dz ż Ұ ִ . ̷ dz ڷγ19 ȯ ȭ ȭ ȴ. ̿ MZ ̿ Nⷯ ȸ ս ִ پ ξ ÷ ū α⸦ ִ. , ڽ Ʈũ ִٸ ǰ ϰ Ǹ ִ POD Ŀӽ ÷ 塯 Ȱ ÷ () MZ ξ ÷ ǫ ִ. ״ ȴ
Ǹ ִ ť̼ POD(Print On Demandֹ μ) Ŀӽ ÷ \'(oround) 1 ǥ . ¶ (Snaps) , ڽ Ʈũ ִٸ پ ǰ ϰ Ǹ ִ POD Ŀӽ ÷̴. ũ, ƼƮ, ̳, ۰, Ʃ ̳ 귣 忡 ڽŸ ǰ Ǹ â ϴ. ̵ӿ ؾ ̵ ֹ, ǰ , , ۱ ذϴ ǮʸƮ(fulfillment, ) Ѵ. ̿ Ǹڴ ʱ ں δ ִ. Ī ä ʾ Ʈũ ǰ Ǽ 3 ǿ α⸦ ִ. Ư ġī پ ް ÷̼ ȭ. Ż ÷ӿ ұ, ξ ÷ ڷ λ ̴. 귣 ڴ MZ ߽ Ұ ִ N dz , ܼ ξ ƴ ڽ ̿ ÿ ͱ ִٴ ū ̶ , Ǹ ӿ ڽ Ȱ ξ Ű Ǹڿ پ Ƴ ̶͡ ߴ. ġ ļ Ż ȭ ȭ Ǹ ϴ ¡ Ŭ ÷ Ż ڽ ִ. Ż , Ϲ ݷ Ű, ڽ ġ ִٸ پ о ִ. Ư Ʃʹ ڽ ϰ ϴ Ϸ â ִٴ Ư¡̴. ֱ Ż ¡ 4 ƩͰ 200 Ѵ پ о Ǹ ϰ , ƩͿ ݾ 150 Ѵٰ ִ. ̿ Ǹϰ ʹٸ?
̿ Ȱ â ִ ÷ ִ. ˹ٸ ɰŷ ڽ ̿ ŷ ִ ÷̴. ̿ ŷϰ ִٸ ø̼ ø, ش ʿ ϴ ڿ Ǹ ִ. Ǹϰ ϴ ŷ ݾ ڰ , ŷ Ϸ Ŀ Ǹ ᰡ ū Ư¡̴. /, Ȱ/, /Ͽ 18 о پ īװ Ǿ , ǽð հ˻ ɸ, ä ʿ ã ŷ ֵ Ѵ. Ȱ ÷ ã ִ! 극̺ ϴ Ȱ ÷, ̻ û, , , ̺Ʈ Ͻ پ ϰ ִ. Ư, , ʿ ڽ Ǹ ִٴ ū ̴.
Һڰ ʿ ã ְ鼭 ̷. Ȱ ̿Ϸ Һڻ ƴ϶ ÷ ڽ Ȱ ο âϷ Nⷯ þ. ۳ ݱ űԷ 12, ֱٱ 72 ϵƴ. |
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[ó] λƮ Digital Insight (2022 03)
翡 Ͽ, ۱ǹ ȣ , , մϴ.
Resource id #70
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