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[] λƮ (Digital insight)




:   ̵
:  
౹/ :   ѱ / ѱ
:   /,
Ƚ :   ݿ (6ȸ)
:    ¦ ߼ ˴ϴ.
(12) :  108,000 90,000 (17%)
  
ٷαϱ
ٱ ɸ



 

 

  [w.e.b] ̿[IM] յǾ DI ˴ϴ. ˻â DI ˻ϼ. 









 









  ϰ ĥ Ǿ ʰ ۵ ֽϴ.


















 - ּ Ǽ ڰ ſ 20 ּҺ û ּ.









   ̽ : 02) 6412-0125~9 / nice@nicebook.kr









 
 

   λƮ (Digital insight)

  ̵

Ƚ ()

  ݿ (6ȸ)

౹ /

  ѱ/ѱ

/ ʼ

  227*275mm  /  

  л , Ϲ(), , , , (), ,

߰

 

(12)

  ⱸ: 90,000, : 108,000 (17% )

˻з

  /ͳ/IT,

  /,

ñ (//)

  ǻ, []ͳ/,

  Ʈ, Ű,

Ű

  λƮ,UX,UI,,ITƮ, 



    





ֱȣ ߼( 02ȣ) :

   λƮ (Digital insight)

  ̵

   ¦ ߼ ˴ϴ.

۹

  翡 ( )

ɿ

  ſ Ͻ ֽϴ.

ļ нó

  ļ ±ȯ, н ۻ ؼ ߼ ó

߼

  ù

ؿܹ

  Ұ ( ؿܹ 񽺰 ʽϴ.)

۴

  ͷ ٶϴ. ( 02-6412-0125 / nice@nicebook.kr)


    








λƮ (Digital insight) - 2021. 02                    




000_목차+판권

033

LETTERS

034

PUBLISHER TALK

̷ ͡ ƴ϶ Ű ͡

< λƮ> ȣ

036

PREVIEW

038

CLIPPING

ڸ Ӱ

< λƮ>

034

BOOK

044

SELF PAPARAZZI

046

SWEET HOME

, 絷 ̱ ؾ Ѵ١ 

LAB543 ǥ

052

SWEET HOME

Ϳ ʸӸ ϴ  

赿 ڸͷƼ

058

CLOSE UP 

Ʈ

The Climate Crisis Font

׵ ,

Sharing like never before

060

PEOPLE

̳ʰ DZ Ѿ

輺 δƮ ̳

068

YELLOW BOOK

ũ īǸ

̾Ӱ Ÿ ϱ

074

UX COLUMN

١ ൿ

076

UIUX GUIDE 

׷ UX Ȯ ?

080

UIUX GUIDE 

F Ȱ 湮 ȯ ̴

085

ILLUSTRATION

׸ 17

ϻ 鿩ٺ – ICA

086

UX ADVISER

ȭ ô, ˾ƾ Ƴ´

096

HOT PLUS

1 ùͽ ֽ

102

ITEM

Ʈ ϼ? ȭ Ʈġ GT2 PRO

106

MARKETER STORY

ȸ簡 귣带

112

CASE STUDY

ø Ÿ, 90 ꡯ

118

CASE STUDY

ŷ, ΰ ٲ?

122

HOT ISSUE

Ʈ带 ̲ ں Ű

128

MAERKETING STORY

ٵ ϳ ʳ?

134

DIGITAL MARKETING

7 , ׳ ü

ֱⰡ ? ذ

142

MARKETING CLASS

, ...

146

MOBILE MARKETING

԰ ̴

150

MARKETING COLUMN 

2020 Ű

2021 Ǻο ʹ 5 Ʈ

156

HASH TAG

ɾư Ĺ ⸦ ǥϴ  

޾ƿ԰ ε

160

DATA MARKETING

Ŀӽ 鼭

162

CONSUMER TREND

ŵ 衯 ߿Ѱ?

̺ ? ׷ Ʈ Ρϸ

MZ ڸ? Ƽ ÷

170

MARKETING INSIGHT

ִ Ͱ ϴ

175

DIGITAL DICTIONARY

176

FWA

FWA â ͺ

ؿ Ʈ üϱ

184

COMPANY INSIGHT

Ͽ Ŭ̾Ʈ   

ʴ ġ BAT ر ǥ

190

CAMPAIGN

BAT ٲٴ 귣塯 

̽Ųַ罺 IMC / ٸ 귣 ʸ /

ù ս

196

GALLERY TOUR

ڷγ ô , 2020 ڷγ

202

ZOOM IN

ʸ

206

AWARD

2020 THE WEBBY AWARDS

210

SECURITY

ñٹ ݱ Ŀ

213

UI BOOKMARK

ٽ ƿ ť

218

APP STORY

ȹ 

220

BEST CREATIVE

̰ ü ? 

Ϲ (FEAT. KCCâȣ)

228

CAMPAIGN

Բ ٸ Ʈ(R:UNTACT) 

2020 ̺ĥ己 Ʈ Ƹ

232

CAMPAIGN

Ư Ե Ư 

Ʈ̺, Ե Ȩ

236

B CUT

238

SHARE THE BRAND




 








N ? MZ ݡ   2022 03

– 
– MZ ߽ ̳ ξ ϴ Nⷯ dz ȭ
–  Ǹ ִ ť̼ POD Ŀӽ ÷
– ,  ξ ÷ ڷ ָ​
 

 

̷ ô

MZ뿡 ̳ ξ ϴ N dz Ұ ִ.  ڸ ֱ 翡  10  4 Ȱ ִٰ ̳ Ư⸦ Ȱ N ϰ ִٴ  75.3% ߴ. ׾߸ ̳ ξ ϴ Nⷯ dz ż Ұ ִ . ̷ dz ڷγ19 ȯ ȭ ȭ ȴ. ̿ MZ ̿ Nⷯ ȸ ս ִ پ  ξ ÷ ū α⸦ ִ. ,  ڽ Ʈũ ִٸ ǰ ϰ Ǹ ִ  POD Ŀӽ ÷ 塯 Ȱ ÷  ()  MZ ξ ÷ ǫ ִ.

״  ȴ

\'\'

 

 

 

 

 

 

 

 

 

 

 

 

 Ǹ ִ ť̼ POD(Print On Demandֹ μ) Ŀӽ ÷ \'(oround)  1 ǥ . ¶ (Snaps) ,  ڽ Ʈũ ִٸ پ ǰ ϰ Ǹ ִ  POD Ŀӽ ÷̴. ũ, ƼƮ, ̳, ۰, Ʃ ̳ 귣 忡 ڽŸ ǰ Ǹ â ϴ.

̵ӿ 𼭺 ؾ 𸣴 ̵ ֹ, ǰ , , ۱ ذϴ ǮʸƮ(fulfillment,  )񽺸 Ѵ. ̿ Ǹڴ ʱ ں δ ִ.  Ī ä ʾ Ʈũ ǰ Ǽ  3 ǿ α⸦ ִ. Ư ġī پ ް ÷̼ ȭ. Ż ÷ӿ ұ, ξ ÷ ڷ ޺λ ̴.

귣 ڴ MZ  ߽ Ұ ִ N dz ,  ܼ ͸ ξ ƴ ڽ ̿ ԰ ÿ ͱ ִٴ ū ̶ , Ǹ ӿ ڽ Ȱ ξ Ű Ǹڿ پ Ƴ ̶͡ ߴ.

ġ ļ
Ż

\'\'

 

 

 

 

 

 

 

 

 

 

ȭ ȭ Ǹ ϴ ¡ Ŭ ÷ Ż ڽ ִ. Ż ,  Ϲ ݷ Ű,  ڽ ġ ִٸ پ о ִ.

Ư Ʃʹ ڽ ϰ ϴ Ϸ â ִٴ Ư¡̴. ֱ Ż׿ ¡  4 ƩͰ 200 Ѵ پ о Ǹ ϰ , ƩͿ ݾ׸  150 Ѵٰ ִ.

̿ Ǹϰ ʹٸ? 

\'\'

 

 

 

 

 

 

 

 

 

 

 

̿ Ȱ â ִ ÷ ִ. ˹ٸ󿡼 ɰŷ   ڽ ̿ ŷ ִ ÷̴.

̿ ŷϰ ִٸ ø̼ ø, ش ʿ ϴ ڿ Ǹ ִ. Ǹϰ ϴ ŷ ݾ ڰ ,  ŷ Ϸ Ŀ Ǹ ᰡ ū Ư¡̴.  /, Ȱ/, /Ͽ  18 о پ īװ Ǿ , ǽð հ˻ ɸ, ä ʿ ã ŷ ֵ Ѵ.

Ȱ ÷
ã ִ! 

\'\'

 

 

 

 

 

 

 

 

 

 

극̺ ϴ Ȱ ÷, ̻ û, ׸, , ̺Ʈ Ͻ پ 񽺸 ϰ ִ. Ư, ,  ʿ ڽ Ǹ ִٴ ū ̴.

Һڰ ʿ 񽺸 ã ְ鼭 ̷. Ȱ ̿Ϸ Һڻ ƴ϶ ÷ ڽ Ȱ ο âϷ Nⷯ þ. ۳ ݱ űԷ  12, ֱٱ  72 ϵƴ.​ 




[ó] λƮ Digital Insight (2022 03)
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