[] λƮ (Digital insight)
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ݿ (6ȸ) |
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: ¦ ˴ϴ.
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ⱸ
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108,000 90,000
(17%)
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[w.e.b] ̿[IM] յǾ DI ˴ϴ. ˻â DI ˻ϼ.
ϰ ĥ Ǿ ʰ ۵ ֽϴ.
- ּ Ǽ ڰ ſ 20 ּҺ û ּ.
̽ : 02) 6412-0125~9 / nice@nicebook.kr
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λƮ (Digital insight) |
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ݿ (6ȸ)
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227*275mm / |
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л , Ϲ(), , , , (), , |
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(12)
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ⱸ: 90,000, : 108,000 (17% )
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/ͳ/IT, |
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ǻ, []ͳ/, |
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Ʈ, Ű, |
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λƮ,UX,UI,,ITƮ, |
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ֱȣ ( 02ȣ) :
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λƮ (Digital insight) |
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¦ ˴ϴ. |
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翡 (
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ſ Ͻ ֽϴ. |
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ļ нó |
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ļ ±ȯ, н ۻ ؼ ó |
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ؿܹ |
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Ұ ( ؿܹ ʽϴ.) |
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ͷ ٶϴ. ( 02-6412-0125 / nice@nicebook.kr) |
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λƮ (Digital insight) - 2021. 02 |
000_목차+판권 033 LETTERS 034 PUBLISHER TALK ̷ ͡ ƴ϶ Ű ͡ < λƮ> ȣ 036 PREVIEW 038 CLIPPING ڸ Ӱ < λƮ> 034 BOOK 044 SELF PAPARAZZI 046 SWEET HOME , 絷 ̱ ؾ Ѵ١ LAB543 ǥ 052 SWEET HOME Ϳ ʸӸ ϴ 赿 ڸͷƼ 058 CLOSE UP Ʈ The Climate Crisis Font , Sharing like never before 060 PEOPLE ̳ʰ DZ Ѿ 輺 δƮ ̳ 068 YELLOW BOOK ũ īǸ ̾Ӱ Ÿ ϱ 074 UX COLUMN ١ ൿ 076 UIUX GUIDE UX Ȯ ? 080 UIUX GUIDE F Ȱ 湮 ȯ ̴ 085 ILLUSTRATION 17 ϻ 鿩ٺ – ICA 086 UX ADVISER ȭ ô, ˾ƾ Ƴ´ 096 HOT PLUS 1 ùͽ ֽ 귣 102 ITEM Ʈ ϼ? ȭ Ʈġ GT2 PRO 106 MARKETER STORY ȸ簡 귣带 112 CASE STUDY ø Ÿ, 90 ꡯ 118 CASE STUDY ŷ, ΰ ٲ? 122 HOT ISSUE Ʈ带 ̲ ں Ű 128 MAERKETING STORY ٵ ϳ ʳ? 134 DIGITAL MARKETING 7 , ׳ ü ֱⰡ ? ذ 142 MARKETING CLASS , ... 146 MOBILE MARKETING ̴ 150 MARKETING COLUMN 2020 Ű 2021 Ǻο ʹ 5 Ʈ 156 HASH TAG ɾư Ĺ ⸦ ǥϴ ƿ ε 160 DATA MARKETING Ŀӽ 鼭 162 CONSUMER TREND ŵ 衯 ߿Ѱ? ̺ ? Ʈ Ρϸ MZ ڸ? Ƽ ÷ 170 MARKETING INSIGHT ִ Ͱ ϴ 175 DIGITAL DICTIONARY 176 FWA FWA â ͺ ؿ Ʈ üϱ 184 COMPANY INSIGHT Ͽ Ŭ̾Ʈ ʴ ġ BAT ر ǥ 190 CAMPAIGN BAT ٲٴ 귣塯 ̽Ųַ罺 IMC / ٸ 귣 ʸ / ù ս 196 GALLERY TOUR ڷγ ô , 2020 ڷγ 202 ZOOM IN ʸ 206 AWARD 2020 THE WEBBY AWARDS 210 SECURITY ñٹ ݱ Ŀ 213 UI BOOKMARK ٽ ƿ ť 218 APP STORY ȹ 220 BEST CREATIVE ̰ ü ? Ϲ (FEAT. KCCâȣ) 228 CAMPAIGN Բ ٸ Ʈ(R:UNTACT) 2020 ̺ĥ己 Ʈ Ƹ 232 CAMPAIGN Ư Ե Ư Ʈ̺, Ե Ȩ 236 B CUT 238 SHARE THE BRAND
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N ? MZ ݡ
2022 03
– – MZ ߽ ̳ ξ ϴ Nⷯ dz ȭ – Ǹ ִ ť̼ POD Ŀӽ ÷ – , ξ ÷ ڷ ָ ̷ ôMZ뿡 ̳ ξ ϴ N dz Ұ ִ. ڸ ֱ 翡 10 4 Ȱ ִٰ ̳ Ư⸦ Ȱ N ϰ ִٴ 75.3% ߴ. ߸ ̳ ξ ϴ Nⷯ dz ż Ұ ִ . ̷ dz ڷγ19 ȯ ȭ ȭ ȴ. ̿ MZ ̿ Nⷯ ȸ ս ִ پ ξ ÷ ū α⸦ ִ. , ڽ Ʈũ ִٸ ǰ ϰ Ǹ ִ POD Ŀӽ ÷ 塯 Ȱ ÷ () MZ ξ ÷ ǫ ִ. ״ ȴ
Ǹ ִ ť̼ POD(Print On Demandֹ μ) Ŀӽ ÷ \'(oround) 1 ǥ . ¶ (Snaps) , ڽ Ʈũ ִٸ پ ǰ ϰ Ǹ ִ POD Ŀӽ ÷̴. ũ, ƼƮ, ̳, ۰, Ʃ ̳ 귣 忡 ڽŸ ǰ Ǹ â ϴ. ̵ӿ ؾ ̵ ֹ, ǰ , , ۱ ذϴ ǮʸƮ(fulfillment, ) Ѵ. ̿ Ǹڴ ʱ ں δ ִ. Ī ä ʾ Ʈũ ǰ Ǽ 3 ǿ α⸦ ִ. Ư ġī پ ް ÷̼ ȭ. Ż ÷ӿ ұ, ξ ÷ ڷ λ ̴. 귣 ڴ MZ ߽ Ұ ִ N dz , ܼ ξ ƴ ڽ ̿ ÿ ͱ ִٴ ū ̶ , Ǹ ӿ ڽ Ȱ ξ Ű Ǹڿ پ Ƴ ̶͡ ߴ. ġ ļ Ż ȭ ȭ Ǹ ϴ ¡ Ŭ ÷ Ż ڽ ִ. Ż , Ϲ ݷ Ű, ڽ ġ ִٸ پ о ִ. Ư Ʃʹ ڽ ϰ ϴ Ϸ â ִٴ Ư¡̴. ֱ Ż ¡ 4 ƩͰ 200 Ѵ پ о Ǹ ϰ , ƩͿ ݾ 150 Ѵٰ ִ. ̿ Ǹϰ ʹٸ?
̿ Ȱ â ִ ÷ ִ. ˹ٸ ɰŷ ڽ ̿ ŷ ִ ÷̴. ̿ ŷϰ ִٸ ø̼ ø, ش ʿ ϴ ڿ Ǹ ִ. Ǹϰ ϴ ŷ ݾ ڰ , ŷ Ϸ Ŀ Ǹ ᰡ ū Ư¡̴. /, Ȱ/, /Ͽ 18 о پ īװ Ǿ , ǽð հ˻ ɸ, ä ʿ ã ŷ ֵ Ѵ. Ȱ ÷ ã ִ! 극̺ ϴ Ȱ ÷, ̻ û, , , ̺Ʈ Ͻ پ ϰ ִ. Ư, , ʿ ڽ Ǹ ִٴ ū ̴.
Һڰ ʿ ã ְ鼭 ̷. Ȱ ̿Ϸ Һڻ ƴ϶ ÷ ڽ Ȱ ο âϷ Nⷯ þ. ۳ ݱ űԷ 12, ֱٱ 72 ϵƴ. |
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[ó] λƮ Digital Insight (2022 03)
翡 Ͽ, ۱ǹ ȣ , , մϴ.
Resource id #70
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